why MBA in marketing is a preferred choice for students and what makes it desirable for employers.?

Here are the top 5 reasons why experts recommend choosing an MBA in marketing specialization:

1. Updated Course

The MBA in marketing is one of the most updated ones. Along with updated theoretical practices, the course has also incorporated the use of technology and modern marketing tools used in digital marketing. With this course, you are guaranteed to have market-relevant knowledge and skills.

2. Great Career

This degree course will lead to a great and relevant career. Marketing is a business that people invest in even more during uncertain times. There is also a lot of opportunity for growth in this field. You can have a long and illustrious career thanks to your MBA in marketing degree.

3. High Salary

Salary is the biggest motivating factor for people to choose education and career. And the MBA in marketing degree is sound on this front as well. As mentioned before, the average salary for a marketing graduate lies between INR 4 lakhs to INR 20 lakhs

4. All-Round Development

Marketing is an industry where you need to have an outgoing personality, good communication skills, confidence, and leadership skills. Even though these may not come naturally to you, the MBA in marketing course helps you develop all these skills. These skills will get you far in your professional and personal life as well.

5. Professional Network

Once you complete the degree and get into your first job, you are a part of a large network of professionals. In the marketing field, you will also get to meet and connect with fellow marketing graduates who can be of use to you or you to in the long run. This means there will always be better career opportunities.


Marketing is among the most widely recognized and vital components credited to the success of any organization or business. It is an indispensable part of a business. Marketing goes hand in hand with long-term opportunities. Most jobs get dull and stagnant after a point in time. In marketing roles, this is not the case. There is always something new and challenging to stimulate you and tap into your creativity. With such an environment, it is easier to stay motivated and focused on the tasks & projects you are involved in. These increased levels of motivation also positively impact performance. A combination of science and art, marketing helps one develop an understanding of human behavior to predict how people react to different stimuli while also learning to appreciate the nuances of human behavior.


Students having an extravagant interest in sectors like media, entertainment, advertisement, promotions, and sales, while having a strong desire to play a dynamic role in an ever-changing environment, are just the legitimate candidates to pursue an MBA in Marketing Specialisation.MBA in marketing is a program that opted for attaining business knowledge by completely grasping the marketing side of it. So basically, it teaches us how to create, communicate and deliver value to gratify the target market at profit. Lectures in marketing mainly comprise topics such as advertising, market research, branding, and marketing globally, etc. MBA marketing focuses on theory and practical (curriculum & case studies). Its lectures are delivered either by permanent faculty or visiting faculty from Industry. MBA with a specialization in Marketing can provide a serious edge to your career. This degree will give you a solid understanding of business fundamentals, along with certain skills in marketing. After doing MBA in Marketing, you would be qualified for top-level positions.


One of the top reasons to go for an MBA is to broaden your career prospects and the salary potential of an MBA. The rich skill-set of graduates is one of the factors why MBA in marketing candidates have garnered popularity among modern-day recruiters. Your life in B-school adds to your analytical thinking, communication prowess, and your ability to lead and deliver strategic projects. As the coursework includes projects and assignments that often require you to work in teams, your interpersonal and problem-solving skills receive a considerable upgrade. One of the biggest advantages of getting an advanced business and marketing and qualification is that multiple industries are open for entry after the completion of your degree. You can work in the FMCG sector, IT industry, consultancy, advertising, banking, retail, hospitality, and even venture into academics. Job opportunities are available in the public as well as private sectors.


The primary reason why MBA in marketing is a good career move for you is that we live in a commercialized era, and it is here to stay. No matter how many tech revolutions alter the world, marketing will continue to be the core of any business. Companies will always need to sell their products or services and attract the attention of their target audience. So, your specialization will never become obsolete, and you will never find yourself in between jobs. In fact, with competition becoming fiercer than ever before, businesses are always on the lookout for bright young marketers who can come up with unique ideas and solutions. When it comes to opportunities, the sky’s the limit with MBA in marketing. Students with a Marketing Management degree can be a part of direct and digital marketing. In global contemporary times, the marketing concept is not confined to door trade but has now opened up to social media, web designing, pay-per-click, search media optimization, search engine optimization, articles, and so on. Retention rates are also high in the marketing industry. Very few companies would be willing to part ways with an employee who has a thorough grasp of marketing and consumers and is familiar with the needs and challenges faced by the company. Employees with an MBA in marketing are an asset to their employers.

A list of a few job profiles that are available to the students after the completion of their course are:

1. Marketing Manager

2. Branding Manager

3. Asset Manager

4. Corporate Sales

5. Sales Manager

6. Product Manager

7. Media Manager

8. Head of Digital Marketing